Alejandro was born in Ibiza, Spain and lived much of his life in Buenos Aires, Argentina. Already studying at the University of Buenos Aires (UBA) in Architecture, Design and Urbanism FADU he discovers his passion for photography on an exchange trip to the USA. He begins to work in a photo lab and, back in Argentina, studies photography with Eduardo Gil at the “Estímulo de Bellas Artes” school and later a degree at the “Escuela Argentina de Fotografia (EAF)”.
In 2009 he is invited to exhibit his works at the famous event Buenos Aires Gallery Nights.
He also studied Digital Marketing at Coder House.
Over the years he has worked in the USA, Australia, Spain, Argentina, Hawaii, Germany with brands such as Red Bull, Campari, Absolut, Chivas, Reef, Captain Morgan, Don Julio, Pernod Ricard, MKTG, and more.